Post-Purchase Email Flow: How to Win the Second Order
The second order is the most profitable one, and almost no shop has a flow that asks for it. Here is the sequence I build.
Double Opt-In in Switzerland: What the Law Requires
Switzerland does not demand a confirmation email. Germany effectively does. Here is the difference, and why I still turn double opt-in on for every Swiss shop.
Email List Cleanup: The Complete 2026 Process
Verify, sunset, re-permission and warm up. The full 8-step process I use on every project, with the Swiss and German legal parts nobody else covers.